Demographic, economic and cultural shifts are permanently altering the profile of the retail work force. Among the primary shifts affecting retailers are the aging of the population and the continued number of women joining the labor pool.
Retailers have traditionally relied on two segments of the population for an ongoing supply of their store-level work force–young adults and female homemakers.
The influence of the baby-boomer generation on all aspects of our economy and our culture has been widely documented. The boomers, the single largest and most influential segment of the population, are entering midlife.
Currently, adults aged 45+ account for 34% of the U.S. population, a figure that is expected to swell to over 40% by the year 2015 and adults 55+…